what's choup's...

Choup's is a Belgian-based family business with a wealth of European experience in the Exhibition (Stand) and RoadShow industry.


Choup's is the Belgian leader and European expert in RoadShow services.
We bring new brands to life and existing ones to new heights.


From the first sketches to the final product, tools are put in place to guarantee results that meet and exceed our customers' expectations.
Creativity and inventiveness drive us every day to constantly improve the quality of our services.

Mockup sketch heavent paris2

Choup's a vision

I set up my company with an all-consuming passion for my field of activity, exhibition stands.

Over the years, I have developed a clear vision and a solid strategy that have enabled my company to prosper. However, I know that this success would not have been possible without the exceptional expertise and talent of my team.

Show Man 02 choups

a solid, solution-oriented team

Our company is proud to have a strong, dedicated team ready to take on any challenge. We believe in the power of collaboration and commitment to find innovative, tailor-made solutions for our customers.
Thanks to our passion and dedication, we are able to offer superior services. Trust our experienced team to help you achieve your goals.

Équipe orientée solution

Our values

  1. creativity

    • Nous exerçons un métier riche en création, qui exclut le statu quo ; nous cherchons à être des pionniers, depuis nos débuts.
    • Nous réinventons notre métier à chaque projet, sans jamais tomber dans la routine. Nos clients sentent que nous sommes à leurs côtés pour penser avec eux, pour optimiser l’activation de leur marque en joignant nos idées aux leurs.
    • Nous recherchons obstinément à être créatifs dans tout ce que nous produisons. Nous voulons de l’excitant, de l’original, de l’innovant, tout en ayant à cœur d’être cohérents dans le concept proposé.
    • Nous sommes curieux de tout, ouverts d’esprit. Nous avons soif de nouveauté.
    • Nous cherchons à créer chez Choup's un environnement stimulant, innovant et créatif.

  2. righteousness

    • We are always honest and upright, both with our colleagues and with our customers and suppliers. We are uncompromising on this point.
    • We take full responsibility for our actions. We also accept responsibility for our mistakes.
    • We can look anyone in the eye.
    • We keep our word and honour our commitments.

  3. Customer care

    • We always bear in mind that the concept of ‘Customer Experience’ is at the heart of Choup's DNA, because it builds loyalty and recommendation, and because it is the central element that sets the Choup's brand apart from its competitors. The customer experience is the trace left in the customer's mind by all the interactions he or she has had with the brand or company during his or her purchasing or consumption journey.
    • At all times, we do everything in our power to ensure that our customers are satisfied. We keep our focus on our customers at all times.
    • We seek to understand our customers in depth, their expectations and how these evolve, as well as their satisfaction drivers.
    • At no time do we count our efforts to satisfy our customers. We are driven by results and by meeting our customers' expectations as fully as possible.
    • We carefully prepare each meeting with our customers, so as to radiate an impression of mastery, competence and helpfulness.

  4. perfect execution

    • We want our customers to have 100% confidence in us. To achieve this, everything we do conveys an impression of professionalism.
    • We see things through to the end, paying attention to the last few percent that make up excellence.
    • We apply rigorous working methods, we constantly monitor our work, and we leave no room for improvisation; there's no room for chance with us.
    • We learn from our mistakes and build up the expertise that makes us better and better at what we do.
    • We set ourselves very high personal standards. We work with precision and meticulousness, and pay constant attention to every detail of execution and organisation.
    • We are as demanding of our suppliers and partners as we are of ourselves.

where is choup's...

We'd be inclined to say... just about everywhere, even if the starting point is in the Namur region, in Andenne. Belgium is the logistics centre of Europe, so we naturally understand the subtleties of each culture that surrounds us.
Choup's is deployed in the 4 corners of Europe to meet the requirements of our international customers.

Ville andenne