Bigster Tour 2025 - DACIA

A partnership between Choup's and DDMC for DACIA

Once again, Choup's has put its RoadShow expertise to work for a major European project. In collaboration with event agency DDMC, we accompanied DACIA in the presentation of its brand new model: the Bigster.

A renewed tour after the success of 2024

Following the resounding success of their 2024 tour dedicated to the new Dacia Duster, the brand chose to repeat the experience this year to introduce its robust and spacious SUV to the general public. And what better way to meet future drivers than with a tailor-made roadshow?

A true activation site for total immersion

Thanks to our ShowRoom structures, every visitor could enjoy a unique immersive experience. Inside, it was possible to climb aboard the Bigster, start up the vehicle, configure the seat and steering wheel, and project oneself into one's future vehicle. This interactive space offered a convincing and engaging first-hand experience.

Greater proximity between salespeople and customers

To maximize the impact of this tour, each ShowRoom was strategically placed close to DACIA dealerships. This enabled sales staff to move easily from their usual showroom to this almost VIP space, where they could present the Bigster in detail and accompany visitors on their journey of discovery. This configuration fostered a close, trusting relationship between sales staff and potential customers.

Large-scale facilities for an international presence

For this exceptional tour, we have deployed six fully-equipped “ShowRoom” structures, allowing visitors to discover the Bigster in an immersive, premium setting. From January to mid-April 2025, these mobile structures will tour nine European countries, offering enthusiasts and the curious alike the opportunity to enjoy a unique experience around this new model.