The art of adaptation: turning the Suzuki tour into a success story

Type: Intermediate solutions
Thématique: Demonstrations and tests

En bref

Véhicule: Le CubeBox
Surface: 38 m²
Client: suzuki
Lieu: France

In the heart of the summer of 2024, Choup's took on a challenge that would showcase the full extent of its mobile RoadShow expertise. The customer? Suzuki, the Japanese motorcycle giant, who wanted to organize an ambitious event tour across France. The stakes were high: present different ranges of motorcycles, including the much-anticipated 8S Cup, while adapting to radically different audiences.

First step: the 8S Cup unveiled in full size

The story begins on the Alès circuit, where Choup's deploys its CubeBox structure. Modular and easily transportable on a trailer, it can be used to create dedicated areas adapted to the needs of each event.

For this first event, the team set up two complementary installations: a main reception structure and an area dedicated to the presentation of the 8S Cup, a new motorcycle designed for both everyday use and competition. The whole is clad in Suzuki's signature deep blue, which blends perfectly with the DoubleDeck used for motorcycle testing.

“This first event was crucial,” explains the Choup's team. “It was a real motorcycle festival, the perfect place to present the 8S Cup for the very first time.”

Challenges for the team

The metamorphosis challenge

The real tour de force awaited the team at the fourth event. After three successful outings in “classic” configuration, the tour suddenly had to change its face to suit a different target audience: trail bike enthusiasts. A change that involved a cosmetic modification - the structure's visual identity had to be completely transformed, from Suzuki's traditional blue to the characteristic yellow of its trail range.
The challenge was made all the more complex by the tight schedule: only two days to complete the transformation, with no possibility of returning to base in Belgium. That's where Choup's ingenuity made the difference.
Technical creativity put to the test

Instead of giving in to the pressure, the team had anticipated this change by preparing a complete set of yellow stickers, carefully stowed away in the logistics vehicle. But a crucial question remained: where to carry out this transformation on a structure which, when deployed, reaches over 4.6 meters in height?
“We needed a sufficiently large and protected space,” says the team. “That's when we identified a private airport hangar close to the event. A place usually reserved for private jets became, for the duration of a day, our transformation workshop.”

Impact and results

This adaptability did not go unnoticed. Suzuki was particularly impressed by the flexibility Choup's demonstrated throughout the tour. Not only did the structure enable the different motorcycle ranges to be presented in the best possible way, it also integrated perfectly into each environment, whether a traditional circuit or a trail event.

The figures speak for themselves:

4 major events, all successfully completed over 2 months
Nearly 500 motorcycle test rides
2 distinct visual identities perfectly executed
Customer satisfaction that opens the door to future collaborations

conclusion

This experience has reinforced a number of key principles that are our strength:

Anticipation is the key to success in mobile events
Technical flexibility must go hand in hand with logistical creativity
A network of local partners is invaluable for solving unexpected challenges

exceptional adaptability

The story of this Suzuki tour perfectly illustrates what makes Choup's so special: the ability to turn challenges into opportunities for innovation. By combining technical expertise, logistical creativity and a total commitment to customer satisfaction, Choup's not only met the initial challenge, but also set new standards in the mobile RoadShow industry.

This success demonstrates that in the events business, true performance lies not only in the quality of execution, but also in the ability to adapt with agility while maintaining a constant level of excellence.

start the adventure