SAMSUNG: a breath of fresh air
- Thématique
- Sales & merchandising
En bref
- Véhicule
Technological immersion with Marquetis and Choup's
As part of an ambitious project led by French events agency Marquetis, Choup's helped SAMSUNG promote its innovations in air conditioning and connected objects. Drawing on our roadshow expertise, we designed an immersive mobile space to showcase the WindFree range and the SmartThings ecosystem as close as possible to users.
A tour dedicated to air conditioning and home automation solutions
The objective of this tour was clear: to give visitors a unique experience based around WindFree technologies, which offer thermal comfort without direct draughts, and the SmartThings universe, which simplifies everyday life thanks to connected devices.
The ShowBox: a fully equipped mobile showroom
To showcase these products, we deployed our ShowBox, a mobile structure entirely fitted out like a real showroom. Each space was designed to enable visitors to discover, test and understand Samsung solutions in optimal conditions.
tournée SAMSUNG - ShowBox
An immersive experience for a unique demonstration
In addition to the exhibition space, we integrated a unique experiential area: a Plexiglas cabin allowing visitors to experience the benefits of WindFree technology in a controlled environment. A total immersion that concretely illustrated Samsung's promise of comfort and innovation.
A successful roadshow close to customers
With this tour, Samsung was able to meet its public and demonstrate the effectiveness of its solutions in real-life conditions. Further proof that the roadshow is a powerful tool for delivering an engaging and memorable product experience. Would you like to organize a roadshow for your brand? Choup's can help you design and implement your project!
