a showcase semi-trailer for lazer
- Thématique
- Training & education
Summary
A major showcase for the world motocross championship
When LAZER, a specialist in helmet design, wanted to make its mark at the Motocross World Championship events, Choup's rose to the challenge by providing them with a 56 m² product presentation trailer.
Véritable vitrine mobile, cette structure imposante a rapidement captivé l’attention des passionnés et professionnels du secteur.
Designed to combine visual impact and practicality, the semi-trailer offered a meticulous display of LAZER helmets, providing a clear and immersive view of the range. Each model was presented in its best light, highlighting the brand's expertise in safety and performance. Thanks to this optimised space, visitors could discover the cutting-edge technologies incorporated into the products, talk to experts and benefit from personalised advice.
lazer semi-trailer
But the use of this semi-trailer was not limited to sporting events. LAZER also used it to organise technical training and sales sessions for its European sales network. A strategic approach that ensured effective transmission of the brand's know-how, while boosting the confidence of distributors and customers.
an xl communication tool
With this project, Choup's has once again demonstrated its ability to transform a communication tool into an immersive and impactful experience. The collaboration with LAZER remains a fine example of our expertise in designing mobile spaces dedicated to promoting major brands.
