US Truck - radio contact
- Thématique
- Mobile studios (Radio/TV)
Summary
A made-to-measure American truck for RADIO CONTACT
The USTruck, an emblematic and unusual vehicle, has been given a new identity thanks to the expertise of the Choup's workshops. We had the honour of reinventing this road-going behemoth for the famous Belgian radio station RADIO CONTACT. At first glance, its vibrant blue, adorned with the station's iconic logo, captures the attention and makes the hearts of music fans beat faster.
This truck, designed as a real mobile studio, is much more than just a means of transport: it is an activation and outreach tool for the RADIO CONTACT brand. Carefully converted, it features a multifunctional interior space for live broadcasts, meetings with listeners and interactive events.
USTRUCK radio contact pictures
But what sets this USTruck apart is its panoramic roof terrace. Imagine yourself on board, at the top of this giant, enjoying a breathtaking view during a festival or urban event. It's a unique experience that not only catches the eye, but also the crowds, ready to immortalise the moment with a selfie or take part in the many activations offered by the radio station.
an all-in-one space
Thanks to this collaboration, RADIO CONTACT now has an exceptional promotional and events tool that is a studio, a stage and a meeting place all rolled into one. The USTruck, the result of a perfect marriage of creativity and technical expertise, embodies the energy and closeness of RADIO CONTACT to its audience. It's an adventure that leaves a lasting impression with every kilometre covered.
